← All four shopsConcept project

snackhound

Sit. Stay. Snack.

Dog treats. Logo, packaging, store, banners, social, print

After: the Snackhound store home page, with a bright banner of dogs running at a giant pink treat bag that reads Sit. Stay. Snack. Before: a plain default store theme for Snackhound, with the same phone photo used for every product. BeforeAfter
Before
A default theme where every product has the same blurry photo.
After
A loud, happy home page that looks like the bags.

This shop is not real. I made it to show what a full project looks like, and I made the “before” versions too. The name, products, prices and addresses are invented.

The idea

A bag of dog biscuits, treated like a comic-book event. Sticker-thick letters, dots and starbursts, plus a googly-eyed hound with one ear up and one ear down. In the campaign the bags and biscuits grow as big as hills and the dogs run straight at them, so every layout feels like the best walk of their lives.

Category
Dog treats
Typefaces
Bagel Fat One, Figtree
Colours
Bubblegum, Cobalt, Lime, Cream, Ink

Piece by piece, before and after.

After: the Snackhound brand board with logo, colours and typefaces. Before: the words Snackhound Dog Treats typed in a heavy blue font under a dog emoji. BeforeAfter

Logo and brand kit

Before
A name typed in a free font, with an emoji for a mascot.
After
A logo, a mascot, colours and type that work on every bag.
After: a golden retriever takes a biscuit from a hand, beside a pink Snackhound bag. Before: a clear zip bag of dog biscuits with a handwritten sticker on a scratched table, next to a tennis ball, lit by a phone flash. BeforeAfter

Packaging and product photo

Before
Biscuits in a zip bag with a marker label, on a scratched table.
After
A printed bag and a very happy dog.
After: a lime Snackhound post that reads The Whole Pack. $27, with three bags inside a white arch. Before: the table phone photo with 3 bags for $27 in red letters and Save $6 today, direct message to order, in white. BeforeAfter

Social post

Before
A bundle offer in red capitals over the table photo.
After
The same bundle, with all three bags and one clear price.
Raw clipMy edit

The Reel

Before
A shaky home clip of the dog and the bag.
After
A 22-second news-style ad with a hook, captions, voice, music and sound.

Press play, then drag the line. I staged the raw clip too.

Everything in the project.

Product images

Three Snackhound treat bags in lime, pink and blue on a white background
On white 1400 × 1400
Tall Snackhound store banner for phones reading Sit. Stay. Snack.
Phone banner 800 × 1000

The Shopify store

Full Snackhound store home page inside a browser window
Home page, scroll inside the frame 1440 × 3817
Snackhound store and social profile on three phones
On phones 2000 × 1300

Banners

Snackhound desktop store banner
Desktop hero 1600 × 900
Three Snackhound collection banners
Collections 1600 × 560

Social

Snackhound social post
Feed 1080 × 1350
Snackhound social post
Feed 1080 × 1350
Snackhound Reel cover
Reel cover 1080 × 1920

Print

Front and back of a printed Snackhound flyer
Flyer, both sides 2000 × 1300

Campaign images

A pack of dogs and two tiny runners race up a green hill towards a giant pink Snackhound treat bag, past biscuits as big as cars.
Campaign 16:9
Two tiny people and their dog cross a green valley on a giant dog biscuit, above two Snackhound bags
Campaign 16:9

Send me your before. I’ll show you the after.

Get a price
Next shopConcept project SAMBOL CLUB See it before and after