Nimesh Dhananjaya Get a price

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SAMBOL CLUB

Serious heat from the kitchen table.

Chilli sauce. Logo, packaging, store, banners, social, print

After: the Sambol Club store home page, with a banner of a giant red bottle over a night market that reads Put it on everything.

Before: a plain default store theme for Sambol Club, with the same phone photo used for every product.

Before: A default theme with a kitchen photo for a banner.
After: A home page with night-market colour and one bold line: Put it on everything.

This shop is not real. I made it to show what a full project looks like, and I made the “before” versions too. The name, products, prices and addresses are invented.

The idea

Chilli sauces inspired by the sambols of a Sri Lankan kitchen table. Worn poster letters and a night-market stall awning carry the same idea from the label to the store, and in the campaign the bottle towers over the market like a landmark.

Category: Chilli sauce
Typefaces: Anton, Instrument Serif, Instrument Sans, Abhaya Libre
Colours: Chilli, Turmeric, Curry Leaf, Coconut, Char

Piece by piece, before and after.

BeforeAfter

Logo and brand kit

Before: The name in heavy red letters, under a chilli emoji.
After: Poster letters, a club stamp and four strong colours.

After: a spoon of red sauce goes onto rice and a fried egg on a banana leaf, beside a Lunu Miris bottle.

Before: a glass bottle of red sauce with a handwritten sticker on a cluttered kitchen counter, lit by a phone flash.

Packaging and product photo

Before: A glass bottle with a handwritten sticker on the kitchen counter.
After: A labelled bottle next to the food it belongs on.

After: a yellow Sambol Club post that reads 3 for $30, with three sauce bottles in an arch.

Before: a kitchen phone photo of a sauce bottle with 3 for $30 in red letters and All 3 sauces, save $6, direct message to order, in white.

Social post

Before: A sale post made in a hurry, shouting over a kitchen photo.
After: The same offer, designed so people stop and read it.

Raw clipMy edit

The Reel

Before: Five phone clips of dinner, with the bottle on the table.
After: A 20-second rating Reel that stops the music for one joke.

Press play, then drag the line. I staged the raw clip too.

Everything in the project.

Product images

Three Sambol Club sauce bottles, Seeni, Mango Kochchi and Lunu Miris, on a white background — On white 1400 × 1400

Tall Sambol Club store banner for phones reading Put it on everything — Phone banner 800 × 1000

The Shopify store

Full Sambol Club store home page inside a browser window — Home page, scroll inside the frame 1440 × 3858

On phones 2000 × 1300

Banners

Sambol Club desktop store banner — Desktop hero 1600 × 900

Three Sambol Club collection banners — Collections 1600 × 560

Social

Sambol Club social post — Feed 1080 × 1350

Sambol Club social post — Feed 1080 × 1350

Sambol Club Reel cover — Reel cover 1080 × 1920

Print

Front and back of a printed Sambol Club flyer — Flyer, both sides 2000 × 1300

Campaign images

A giant red Sambol Club Lunu Miris bottle towers over a busy Sri Lankan night market at sunset, strung with lights. — Campaign 16:9

A giant red Lunu Miris bottle stands at the end of a market street, with chillies as big as boats — Campaign 16:9

Send me your before. I’ll show you the after.

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Next shopConcept project dawdle See it before and after