Nimesh Dhananjaya Get a price

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tuesday gold

Not saving it for best.

Jewellery. Logo, packaging, store, banners, social, print

After: the Tuesday Gold store home page, with a banner of a woman reading inside a giant gold hoop in a launderette that reads Not saving it for best.

Before: a plain default store theme for Tuesday Gold, with the same phone photo used for every product.

Before: A default theme, with one bedside photo used for every product.
After: A home page with its own voice, a campaign banner and three named pieces.

This shop is not real. I made it to show what a full project looks like, and I made the “before” versions too. The name, products, prices and addresses are invented.

The idea

Gold jewellery made to be worn every day, not kept in a box for a wedding. The logo wears a gold hoop on its last letter and never takes it off. In the campaign the gold turns up in very normal places: a giant ring in the plate rack, a chain used as a washing line, and a hoop as big as a chair in the launderette. Warm, a little cheeky, and happy to do the washing up.

Category: Jewellery
Typefaces: Newsreader, Hanken Grotesk
Colours: Bottle, Tuesday Gold, Soap, Suds, Flowerpot

Piece by piece, before and after.

BeforeAfter

Logo and brand kit

Before: The name in a handwriting font, under a ring emoji.
After: A wordmark that wears a gold hoop on its y, plus colours and type for everything else.

After: two soapy hands wash a mug at the sink, wearing a chunky gold dome ring, with gold hoops and a chain on the edge of the sink.

Before: a gold ring, hoop earrings and a chain on a sheet of kitchen paper on a bedside table, next to a scrap of paper that says rings, lit by a phone flash.

Packaging and product photo

Before: A ring, hoops and a chain on kitchen paper, shot with the flash on.
After: The same ring at the sink, in daylight, doing the washing up.

After: a gold Tuesday Gold post that reads 20% off, because it’s Tuesday, with the launderette picture inside an arch.

Before: the bedside phone photo with 20% off in red letters and All gold this Tuesday, direct message to order, in white.

Social post

Before: 20% off, shouted in red over the bedside photo.
After: The same 20% off, said once, with a reason: it’s Tuesday.

Everything in the project.

Product images

A Tuesday Gold ring in a green box, hoop earrings on a cream card and a chain in a green pouch, on a white background — On white 1400 × 1400

Tall Tuesday Gold store banner for phones reading Not saving it for best — Phone banner 800 × 1000

The Shopify store

Full Tuesday Gold store home page inside a browser window — Home page, scroll inside the frame 1440 × 3850

On phones 2000 × 1300

Banners

Tuesday Gold desktop store banner — Desktop hero 1600 × 900

Three Tuesday Gold collection banners — Collections 1600 × 560

Social

Tuesday Gold social post — Feed 1080 × 1350

Tuesday Gold social post — Feed 1080 × 1350

Tuesday Gold Reel cover — Reel cover 1080 × 1920

Print

Front and back of a printed Tuesday Gold flyer — Flyer, both sides 2000 × 1300

Campaign images

A woman in a grey jumper and slippers reads a book while she sits inside a giant gold hoop earring in a green-tiled launderette. — Campaign 16:9

A woman pegs socks to a washing line made of a giant gold chain, in front of a dark green wall — Campaign 4:5

Send me your before. I’ll show you the after.

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Next shopConcept project Slow Wick See it before and after