Nimesh Dhananjaya Get a price

← All shopsConcept project

Slow Wick

Stay in.

Candles. Logo, packaging, store, banners, social, print

After: the Slow Wick store home page, with a banner of tiny hotel guests floating in a giant teal candle on a rooftop that reads Stay in.

Before: a plain default store theme for Slow Wick, with the same phone photo used for every product.

Before: A store theme nobody touched, and one windowsill photo used for every product.
After: A home page with its own voice, a rooftop campaign banner and three named scents.

This shop is not real. I made it to show what a full project looks like, and I made the “before” versions too. The name, products, prices and addresses are invented.

The idea

Scented candles for doing nothing, named after the best hours of a hotel stay, like Sunday, Noon and Room Service. The logo has a small flame for the dot on its i, and the mark is a hotel door hanger with a flame in the hole. In the campaign a giant candle becomes a rooftop pool, a bed for a very late sleeper and a room-service order. Calm, dry and a little bit luxury.

Category: Candles
Typefaces: Gloock, DM Sans, IBM Plex Mono
Colours: Apricot, Pillow, Mahogany, Pool, Marmalade

Piece by piece, before and after.

BeforeAfter

Logo and brand kit

Before: The name in a handwriting font, under a candle emoji.
After: A wordmark with a flame for the dot on the i, a door hanger mark, and colours and type for everything else.

After: a lit Slow Wick Sunday, Noon candle on a breakfast tray in an unmade bed, with a croissant, coffee, orange juice and a book, as a hand reaches for the cup.

Before: a plain glass jar candle with a handwritten sticker that says candle, on a dusty windowsill next to a plant, matches and a charger cable, lit by a phone flash.

Packaging and product photo

Before: A plain jar with a handwritten sticker on the windowsill, shot with the flash on.
After: The same candle, now with a name, lit on a breakfast tray in bed at noon.

After: an apricot Slow Wick post that reads 20% off until Sunday, noon, with the rooftop candle picture inside a door hanger shape.

Before: the windowsill phone photo with 20% off in red letters and All candles this weekend, direct message to order, in white.

Social post

Before: 20% off, shouted in red over the windowsill photo.
After: The same 20% off, said calmly, with a deadline nobody has to rush for.

Everything in the project.

Product images

Three Slow Wick candles in apricot, teal and dark brown jars with cream door hanger labels, on a white background — On white 1400 × 1400

Tall Slow Wick store banner for phones reading Stay in — Phone banner 800 × 1000

The Shopify store

Full Slow Wick store home page inside a browser window — Home page, scroll inside the frame 1440 × 3992

On phones 2000 × 1300

Banners

Slow Wick desktop store banner — Desktop hero 1600 × 900

Three Slow Wick collection banners — Collections 1600 × 560

Social

Slow Wick social post — Feed 1080 × 1350

Slow Wick social post — Feed 1080 × 1350

Slow Wick Reel cover — Reel cover 1080 × 1920

Print

Front and back of a printed Slow Wick flyer — Flyer, both sides 2000 × 1300

Campaign images

Tiny hotel guests float in swim rings on the warm wax of a giant teal Slow Wick candle, used as a rooftop pool at sunset. — Campaign 16:9

A tiny guest sleeps in a bed on top of a giant brown Do Not Disturb candle while a bellhop climbs a ladder with breakfast — Campaign 4:5

Send me your before. I’ll show you the after.

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