Nimesh Dhananjaya Get a price

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MISPRINT

Perfectly wrong.

Clothing. Logo, packaging, store, banners, social, print

After: the Misprint store home page, with a hot pink banner of a giant T-shirt on a rail that reads Perfectly wrong.

Before: a plain default store theme for Misprint, with the same phone photo used for every product.

Before: A store theme nobody touched, with one bedroom photo used four times.
After: A loud pink home page with one clear line: Perfectly wrong.

This shop is not real. I made it to show what a full project looks like, and I made the “before” versions too. The name, products, prices and addresses are invented.

The idea

Tees and sweatshirts that are printed a little wrong, on purpose. The logo is the name printed twice, in pink and cyan, a few millimetres apart, and the neck label goes in upside down. In the campaign a tiny print crew works on a T-shirt as big as a building, and still gets it wrong. Loud, funny and very sure of itself.

Category: Clothing
Typefaces: Dela Gothic One, Archivo, Space Mono
Colours: Hot Pink, Slip Cyan, Oops Yellow, Blank Tee, Wet Ink

Piece by piece, before and after.

BeforeAfter

Logo and brand kit

Before: The name in a handwriting font, under a T-shirt emoji.
After: The name printed twice, a little apart, plus colours, type, a label and a tag.

After: a laughing model in an off-white Misprint tee stands at a pink wall and casts two shadows, one light blue and one dark blue.

Before: a plain white T-shirt with a yellow sticky note, on a hanger over a bedroom door, lit by a phone flash.

Packaging and product photo

Before: A plain white tee on a bedroom door, with a sticky note, shot with the flash on.
After: A printed tee on a model, in hard sun, against a pink wall.

After: a hot pink Misprint post that reads 2 for $50, with an off-white tee, a pink tee and a yellow sticker that says Both wrong.

Before: the bedroom phone photo with 2 tees $50 in red letters and Free shipping this week, direct message to order, in white.

Social post

Before: 2 tees for $50, shouted in red over the bedroom photo.
After: The same offer, with both tees and one big price.

Everything in the project.

Product images

An off-white Misprint tee, a hot pink tee and a black sweatshirt, laid flat on a white background — On white 1400 × 1400

Tall Misprint store banner for phones reading Perfectly wrong — Phone banner 800 × 1000

The Shopify store

Full Misprint store home page inside a browser window — Home page, scroll inside the frame 1440 × 3801

On phones 2000 × 1300

Banners

Misprint desktop store banner — Desktop hero 1600 × 900

Three Misprint collection banners — Collections 1600 × 560

Social

Misprint social post — Feed 1080 × 1350

Misprint social post — Feed 1080 × 1350

Misprint Reel cover — Reel cover 1080 × 1920

Print

Front and back of a printed Misprint flyer — Flyer, both sides 2000 × 1300

Campaign images

A giant off-white Misprint T-shirt hangs on a steel rail in an all-pink world, while a tiny print crew in blue suits holds up a dripping squeegee. — Campaign 16:9

A giant tin of blue ink has tipped over in front of a huge Misprint T-shirt, and tiny people mop it up while one floats in it on a ring — Campaign 4:5

Send me your before. I’ll show you the after.

Get a price

Next shopConcept project tuesday gold See it before and after