Nimesh Dhananjaya Get a price

← All four shopsConcept project

dawdle

Good things take their time.

Coffee. Logo, packaging, store, banners, social, print

After: the Dawdle store home page, with a warm banner that reads Mornings, but slower.

Before: a plain default store theme for Dawdle, with the same phone photo used for every product.

Before: A store theme nobody touched, and one phone photo used four times.
After: A Shopify home page with its own voice, banner and product range.

This shop is not real. I made it to show what a full project looks like, and I made the “before” versions too. The name, products, prices and addresses are invented.

The idea

A coffee brand for people who refuse to hurry. A snail for a mascot and soft, heavy letters say it before the words do, and in the campaign that snail carries the bag across a desert at its own speed. Warm, funny and in no rush at all.

Category: Coffee
Typefaces: Fraunces, Instrument Sans, DM Mono
Colours: Tomato, Butter, Cream, Espresso, Sky

Piece by piece, before and after.

BeforeAfter

Logo and brand kit

Before: The name typed in a free font, under a coffee cup emoji.
After: A soft, heavy wordmark with a snail, plus colours and type for everything else.

After: a hand pours coffee beans from a yellow Dawdle pouch into a grinder on a sunny table.

Before: a brown paper pouch with a handwritten sticker on a kitchen counter next to a kettle, lit by a phone flash.

Packaging and product photo

Before: A brown pouch with a handwritten sticker, next to the kettle, with the flash on.
After: Printed pouches and a lifestyle shot in morning light.

After: a red Dawdle post that reads 30% off, with the pouch on a snail inside a yellow arch.

Before: the kitchen phone photo with 30% off in red letters and Black Friday weekend, direct message to order, in white.

Social post

Before: 30% off, shouted in red over the kitchen photo.
After: The same 30% off, as a post people can read in one second.

Raw clipMy edit

The Reel

Before: Five phone clips from one slow morning at home.
After: A 20-second how-to with a hook, captions, voice, music and sound.

Press play, then drag the line. I staged the raw clip too.

Everything in the project.

Product images

Three Dawdle coffee pouches in yellow, red and brown on a white background — On white 1400 × 1400

Tall Dawdle store banner for phones reading Mornings, but slower — Phone banner 800 × 1000

The Shopify store

Full Dawdle store home page inside a browser window — Home page, scroll inside the frame 1440 × 3921

On phones 2000 × 1300

Banners

Dawdle desktop store banner — Desktop hero 1600 × 900

Three Dawdle collection banners — Collections 1600 × 560

Social

Dawdle social post — Feed 1080 × 1350

Dawdle social post — Feed 1080 × 1350

Dawdle Reel cover — Reel cover 1080 × 1920

Print

Front and back of a printed Dawdle flyer — Flyer, both sides 2000 × 1300

Campaign images

A giant snail crawls across a desert carrying a yellow Dawdle coffee pouch on its shell, led by three tiny people. — Campaign 16:9

A huge coffee cup in the desert with a tiny person floating in it on a ring, and a yellow Dawdle pouch leaning against it — Campaign 16:9

Send me your before. I’ll show you the after.

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Next shopConcept project DIONE See it before and after